In one way or another, contemporary artists have been handing off the actual making-of part for years. Who would expect Richard Serra to hand-install one of his thousand-ton steel sculptures, or for Christo and Jeanne-Claude to be out in Central Park hanging the 23 miles of nylon panels that made up “The Gates”?

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Christo and Jeanne-Claude, Gates in Central Park

But when viewing more intimate works, especially sculpture and painting, part of the appeal has always been standing in the presence of the unique hand of the artist. Vincent van Gogh spent years developing the swirling technique that would define his dramatic wheatfield oil works in Saint-Rémy. Jackson Pollock took pride in his “action painting,” sometimes poking holes in paint cans to create a delicious stream, sometimes picking up a turkey baster to put on the finishing touches.

The intensely personal feel in a van Gogh, Pollock, or Picasso may be part of why works of the artists can fetch millions on the auction market, and reliably draw millions of visitors to museums to see the paintings in person.

Though that understanding of art may still drive individual viewers, it’s not so current in the art world. As far back as 1917, Marcel Duchamp signed “R. Mutt” to “Fountain,” a urinal meant to signal his move away from painting into Dada-inspired provocations. In the 1960s, the movement called “conceptualism” came into its own: An artwork could be a barricade of oil barrels blocking a Parisian street, or pages of a book chewed up, dissolved in acid, and then “poured” into bottles to be sent back to a library. What did it matter who did the chewing? Suddenly, the idea was more important than the creation of it.

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Duchamp, Fountain

John Baldessari, a pioneer of conceptual art, trained as a painter and earned a degree in art, but in 1968 held a cremation in which he burned all his paintings as a way of holding himself to his new plan: to stop using technique and commit to the maxim that the idea is everything. These days, he has a handful of assistants to help create his collages, videos, and other conceptual works. In addition, some pieces - prints more than 60 inches wide, all framing - are “jobbed out” completely and done elsewhere.
“It’s delegation,” says Baldessari, 76. “An architect is a classic example. He doesn’t have to build a house. A composer doesn’t always have to conduct his work so why should an artist?”

Some artists have built entire careers on this concept. Sol LeWitt, though trained as a conventional artist, began to recruit teams of installers to create “his” pencil drawings, obsessively detailed works done on gallery walls, and then removed. The team approach became part of what viewers appreciated in a LeWitt work - and makes possible the curious exhibit being mounted later this year at the Massachusetts Museum of Contemporary Art. LeWitt died at age 78 last year, but the show goes on: close to 40 trained installers will spend six months creating nearly a half-mile of his penciled and painted wall drawings. It will be the largest-ever LeWitt show featuring these works - and will be created entirely posthumously.

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LeWitt, wall installation

“I think he was very interested in the notion that the idea itself could carry great power,” explains Jock Reynolds, director of the Yale University Art Gallery, which is collaborating with Mass MoCA on the $9 million project. “If he showed the idea to others, people would enthusiastically enjoy participating in that experience.”

But artists such as LeWitt and Baldessari make the gap between “artist” and “maker” part of the fun of the work. That’s not the case with Donovan, Sherman, or Finch. Creating “Untitled (Pins)” is not some kind of social gathering. It is business carried out by an installer who pours the pins into a mold, and then removes that mold to leave the cube.

For Donovan, having another person create her pin sculpture is not a statement. It’s practical.

“If I installed everything, I would never be in my studio,” says Donovan in a recent phone interview. “I’d be following everything around all the time.”

Donovan created the first cubes by her own hands a decade ago while experimenting in her studio. But now, whether you’re a collector buying one through one of her galleries or a museum - the Museum of Contemporary Art in San Diego has a pin cube - you’re expected to assemble it on your own. Donovan does send instructions.

She believes that her work is done before a sculpture is seen by the public.

“I’m the one in the studio making these discoveries,” says Donovan, who will be the subject of a one-person show at the ICA next year. “But because of the nature of my work, I can pass off some of the labor to others. I’m more interested in developing the phenomenological aspects of the material. Once that’s done, my part is done.”

There is disagreement about this premise.

Maine-based John Bisbee makes sculptures using nails and spikes. He knows Donovan’s work, and long admired her - until he had heard she stopped making her own art.

Bisbee, whose 20-year retrospective opens in January at the Portland Museum of Art, says he knows that curators and gallery owners don’t mind when artists delegate.

“It’s more production, more shows, more money,” he says. “I’ve got to be honest. I fantasize about it. I’ve got more ideas than my hand can do. But for me, art is about what one person can do, from conception to completion.”

On a recent Sunday morning at the ICA, a woman circled Donovan’s cube of pins. Charlotte Sullivan, a 23-year-old artist in Athol, crouched at one point to examine it more closely.

“I wonder about how it came to be here,” Sullivan said when asked what she was thinking. “I think a lot about the process. Is it solid pins all the way through? Is it important for her to make it herself or did it come with instructions?”
Told the answer, Sullivan admitted she was disappointed.

“I’m not really sure it’s a successful piece of work,” she said. “I would feel closer to feeling it was if I knew she had built it. I would know her hand and time were connected to this because I don’t think you know unless you do it.”

In a sense, this approach to art simply takes us back to Rubens’s time, when a workshop of assistants and apprentices did much of the painting for distinguished artists, with the master guiding the work at the top level. Only now, the “assistants” are museum workers and gallery workers.

Then, as now, art was not just a calling but also a business. If anything has changed, it’s that today you don’t need to be a Rubens or LeWitt to offload the work. You can be Tara Donovan, just 38 and on the cusp, but certainly not a household name.
But this also means that Donovan, an artist praised by serious art-world types, has something in common with Thomas Kinkade, the QVC-selling “painter of light” who has never been taken seriously by art collectors, but has built huge success on an empire of “official” reproductions.

Donovan says she’s sold about three dozen cubes of different sizes and materials. (”Toothpicks” sold for $45,600 last year.) She notes that it doesn’t matter who you are, a museum or a collector: The piece comes with a set of instructions.

So what, she was asked, would stand in the way of somebody who wanted to save money by creating a pin cube without paying the artist?

“They could, but they won’t own a Tara Donovan,” she says. “Unless you own a certificate along with that work, you don’t own my work.”

Geoff Edgers
The Boston Globe